ABOUT MARTIN COLLECTIVE

I’m Rafael, a digital marketing professional with over 20 years of experience in building brands that stand out. As a Latino-owned business, I bring a unique blend of cultural insight, creativity, and strategic thinking to every project. I specialize in SEO, social media, and brand strategy—helping businesses drive growth and forge authentic connections. My approach blends data with personality, ensuring that each campaign not only performs but truly resonates. I believe in the power of a good story, and I’m here to help your brand tell its best one yet.

On a personal note, I’m a first-generation American, born in San Francisco and living in Lafayette since 1998—honoring a legacy that’s becoming increasingly rare. I’m fluent in Spanish, have been happily married for 8 years, and share life with our beloved dog, Duke. A lifelong creative, I have a background in video production from San Francisco State. I’m a season ticket holder for the 49ers, a huge pop punk music fan, and an avid movie lover. When I’m not working, you can find me cooking up new recipes, exercising, and enjoying all the flavors life has to offer.

Meet the Team

Founder

Rafael Martin Jr.

Rafael is the founder of Martin Collective—a creative strategist and storyteller passionate about helping brands grow with purpose, clarity, and community.

Head of Operations & Bookkeeping

Julie Martin

Julie is our Head of Operations & Bookkeeping—keeping the numbers balanced and the vibes calm with grace, precision, and a whole lot of heart.

Art Director

Leticia Laurie

Leticia is a seasoned art director and designer with 20+ years of experience helping brands come to life through cohesive, impactful visual identity systems.

Chief Vibe Officer

Duke Martin

Duke, our Chief Vibe Officer, brings daily tail wags, creative energy, and unconditional support to the Martin Collective crew.